• Under Armour, Inc. is an American sportswear manufacturer based in Baltimore, Maryland, United States, officially founded on 25 September 1996. The company was established by Kevin Plank, a former American football player, who stated that his primary motivation for launching his own brand was to create sportswear that could remain dry and comfortable for athletes during intense activity.

• The company is widely recognized in the United States for its American football and baseball products, while it is also well-known globally for its footwear and football sponsorships.

• In football, Under Armour currently supplies kits for several clubs worldwide. The company has also previously partnered with major clubs such as Southampton, Tottenham Hotspur, and Lokomotiv Moscow.