• Reebok is a British-American sportswear company founded in 1958 in Bolton, England by Joe and Jeff Foster. It is a subsidiary of the German company Adidas. Reebok focuses on producing athletic footwear, apparel, and accessories, with a particular emphasis on fitness and lifestyle products.

• The brand gained prominence in the 1980s with the release of the Freestyle shoe, which became iconic in the aerobics and fitness movement.

• Reebok is well-known for its collaborations with CrossFit, Spartan Races, and UFC, making it a prominent brand in the fitness world.