• TRUsox is an American company founded in 2010 by former soccer player Jim Cherneski, specializing in performance-enhancing socks.

• The brand’s socks feature patented non-slip grip technology, which prevents slipping inside shoes and enhances performance during athletic activities.

• Popular among professional footballers like Luis Suárez and Gareth Bale, TRUsox has established itself as a leader in the niche market of performance sports socks.