• AB Sport is a Moroccan sportswear brand founded in 2016 by Bassam El Akel in Tangier. The company gained recognition for producing sports apparel and football kits, quickly becoming an official partner for various clubs and national teams both in Morocco and internationally.

•  AB Sport is known for its bold designs and high-quality materials, establishing itself as a standout name in the world of sportswear, particularly across the African continent. Its distinctive logo has become part of the identity of many teams wearing its kits.

•  The brand has sponsored numerous teams and national sides, including the Mauritania national team, Sudan national team, Central African Republic national team, and Williamsville Athletic Club of Ivory Coast, in addition to Moroccan clubs across different sports like Ittihad Tanger in volleyball and basketball.