• New Balance, Inc. is an American sportswear manufacturer headquartered in Boston, Massachusetts, United States, founded in 1906, making it one of the oldest sportswear companies in the world. It was established by William Riley, an English-Irish immigrant to the United States, with the goal of producing arch supports and other accessories to enhance the comfort of shoes.

• As one of the world’s earliest footwear manufacturers, New Balance gained immense popularity for its high-quality footwear, particularly in the United States. In addition to its footwear, the company is also recognized for its football kits production and unique designs.

• New Balance supplies football kits to numerous clubs worldwide, including Al Sadd, Dynamo Kiev, Lille, and Porto. The company has also previously collaborated with major football names such as Celtic, Roma, and Liverpool.