• Macron is an Italian sportswear manufacturer located in Bologna, Emilia-Romagna, Italy, and was founded in 1971 by Cesare Tugnoli. Initially, the company served as the exclusive distributor of an American company’s basketball equipment in Italy before expanding into the football scene in 2001.

• Thanks to its distinctive football and rugby kits, Macron gained significant recognition worldwide and became a leading Italian sportswear brand. In 2014, the company entered into an agreement with Bolton Wanderers, an English football club, which led to the renaming of the club’s stadium to Macron Stadium, a name it held until 2018.

• As an important player in the sportswear industry, Macron supplies football kits to various clubs in Italy and around the world, including notable teams like Crystal Palace, Real Sociedad, Sampdoria, and Wydad. Previously, Macron has partnered with prominent clubs such as Lazio, Sporting Lisbon, and Zamalek, as well as with UEFA, where the company supplied referee kits alongside the national teams of smaller countries across the continent.