• Speedo is an Australian-born brand specializing in swimwear and swimming accessories. It was founded in 1914 in Sydney, Australia by Alexander MacRae, originally as a hosiery company under the name Fortitude. The company transitioned to swimwear in the 1920s, coining the name "Speedo" in 1928.

• The brand gained international fame for its innovative swimwear designs, including the first non-wool swimsuit in 1928 and the iconic "Racerback" design, which offered greater flexibility and reduced drag in water. Speedo has since become synonymous with competitive swimming, providing gear for professional athletes and casual swimmers alike.

• Speedo is also known for its technological advancements in swimming apparel, such as the Fastskin series launched in 2000, inspired by the texture of shark skin to enhance performance. The brand has outfitted Olympic champions, including Michael Phelps and many others.

• Currently, Speedo is headquartered in Nottingham, UK, under the ownership of Pentland Group, and continues to lead the market in swimwear and accessories worldwide.