• Arena is an Italian swimwear brand headquartered in Tolentino, Marche, Italy. The company was founded in 1973 by Horst Dassler, the son of Adidas founder Adolf Dassler, following the Munich Olympics, with a mission to revolutionize swimwear for competitive swimming.

• Arena is globally renowned for its cutting-edge swimwear, including the Powerskin series, which has been worn by Olympic champions and world-record holders. The company also produces swim caps, goggles, and other accessories for both competitive swimmers and recreational users.

• Arena is celebrated for its innovative use of materials, such as carbon fibers and hydrodynamic fabrics, which enhance swimmers' performance in the water. It remains a favorite brand among professional swimmers worldwide.